A Look Back at 2025: Milestones, Momentum, and What’s Ahead

As 2025 comes to a close, we’re taking a moment to reflect on the milestones, partnerships, and innovations that shaped this year at Edge226. It was a period of meaningful growth across our solutions, our global footprint, and the value we delivered to advertisers navigating a rapidly evolving performance marketing landscape. Below is a look back at the highlights that defined 2025 and set the foundation for an even stronger year ahead.

A Major Milestone: Adscend Media Joins Edge226

One of the most significant moments of 2025 was Edge226’s acquisition of Adscend Media, a long-time leader in rewarded advertising. This strategic expansion brings Adscend’s industry-leading Offerwall, high-engagement rewarded formats, and strong publisher network into Edge226’s ecosystem, complementing our existing in-app and CTV channels. Together, we now offer a unified cross-channel platform that helps mobile apps and games acquire highly engaged users more efficiently across in-app, CTV, and reward-based advertising.

Expanding Our Global Impact

Across the year, we expanded our impact in key verticals including gaming, travel, utliities and fintech, while deepening our presence in Europe, APAC and LATAM. In 2025 alone, Edge226 supported more than 2,500 campaigns across 200+ geographies, activating 110+ supply chains and processing over 100 million user app events — a reflection of the scale, diversity, and performance demands our customers trust us to deliver globally.

Internally, we also invested heavily in our people, growing our team by 50% and welcoming new Edge226 employees across Spain, India, Mexico, and beyond to support our expanding global operations.

Showcasing Partner Success Stories

We also marked the year with new success stories that demonstrated the power of data-driven optimization.  

• Omio acquired new customers across 18 global markets, achieving a blended CAC 12% below target while scaling most efficiently in France, Spain, and South Korea.
• ‍Oakever Games achieved a 4,000% increase in daily spend, more than 20% Day-7 retention, and ROAS that exceeded targets by 2.5× — demonstrating sustainable scale across multiple geographies.
• ‍Gamehaus achieved its target ROAS while scaling its social casino titles and driving high-quality, engaged users across channels.

Advancing Our Technology and Performance Engine

In 2025, we continued to enhance the performance engine behind Edge226, with a focus on smarter automation and faster optimization across channels. Improvements to our AI-driven models enabled campaigns to adapt more quickly to performance signals, helping advertisers drive greater efficiency as they scaled.

Looking Ahead to 2026

As we look ahead to 2026, we are excited to continue expanding our solutions that support long-term, sustainable growth. Thank you to our customers and partners for trusting us this past year — we look forward to driving even greater performance together in the year ahead.