Our Mission
Edge226 powers growth for mobile apps and games through a transparent, outcome-driven performance marketing platform.
Edge226 enables marketers to scale efficiently and maximize ROAS across in-app, CTV, and rewarded advertising, with greater clarity into what drives performance.
The Problem We’re Solving
Performance marketers today operate across fragmented channels, inconsistent measurement, and pricing models built around signals rather than outcomes.
Most platforms charge for CPM impressions, while success is measured on CPA and ROAS. At the same time, teams must manage separate vendors for CTV, in-app, and rewarded advertising, creating fragmented data and significant operational overhead.
As a result, understanding true performance and scaling efficiently becomes increasingly difficult.
Edge226 was built to change this.
What We Do
Cross-Channel Performance Marketing for Mobile Apps and Games
AI-Powered
Edge226 is an AI-powered, cross-channel performance marketing platform built specifically for mobile apps and games.
Outcome-Based
Advertisers activate and optimize in-app, CTV, and rewarded campaigns through a unified performance approach centered on outcomes, transparency, and control based on CPA pricing.
Performance Driven
Campaigns are structured around real KPIs. Advertisers pay for outcomes aligned to business goals and ROAS, not impressions or assumptions.
Dedicated Support
Execution is supported by dedicated teams and transparent reporting.
Why “226”?
Built for the Long Game
226 represents the total kilometers required to complete an Ironman triathlon, one of the most demanding endurance challenges in the world.
The name reflects a simple belief: meaningful results come from discipline, consistency, and long-term execution.
At Edge226, that mindset shapes how we approach performance marketing:
Long-term impact over short-term spikes
Sustainable growth over one-off wins
Results driven by execution, not promises
Leadership
Experienced Leaders, Performance-First Mindset
Edge226 is led by a team with deep experience across mobile advertising, performance marketing, and global growth.
Avishay Raviv
Yoav Kirmayer
Boaz Cohen
Ravit Bar-on
Our Offices
New York, USA
Tel-Aviv, Israel
Lutsk, Ukraine
Connect with Us
Learn how our cross-channel performance marketing platform enables mobile apps and games to acquire high-value users and pay only for measurable results.