Cross-Channel Performance Marketing for Mobile Games

Drive installs, in-app purchases, and long-term player value.

Edge226 enables mobile game marketers acquire high-value players across CTV, in-app and rewarded advertising channels. Optimize toward installs, in-app events, retention, lifetime value, and more.

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Trusted by

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Outcome-Driven Optimization Built for Gaming

Installs alone don’t grow games.

Edge226’s AI models optimize toward the actions that matter most to you. Budgets are dynamically optimized across CTV, in-app, and rewarded advertising channels to maximize ROAS based on real performance signals.

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186% ROAS25% Reduced CPI+20% Increased Retention35% Reduced CPA
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Strategic Account Support

Dedicated customer success manager aligned to your growth goals.

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Seamless Measurement

Integrated with all major MMPs for accurate attribution and reporting.

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Transparent by Design

Full visibility into supply, delivery, and results.

Integrated with all major MMPs

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Why Mobile Game Marketers Choose Edge226

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We help game marketers acquire users who stick, not installs that drop.

Optimize for players, not installs

Grow a loyal, active player base instead of paying for users who churn after day one.

Outcome-based pricing aligned to revenue

Pay for measurable in-app actions that directly impact LTV and ROAS.

Built specifically for mobile apps and games

Proven experience scaling mobile games across in-app, rewarded, and CTV channels.

Transparent by design

Full visibility into supply, performance, and results. No black boxes.

Premium Global Inventory

Brand-safe, high-quality supply at global scale.

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Millions of mobile apps worldwide

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Reach users aligned to core gaming behaviors and engagement patterns

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Scalable reach optimized for performance outcomes

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Built-in fraud prevention

Case Study

Oakever Games

4,000%
Spend Growth
20%+
retention
2.5×
ROAS

Oakever Games partnered with Edge226 to scale cross-channel acquisition while optimizing toward retention and ROAS.

Read the Case Study
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Ready to Scale Your Game?

Acquire players aligned to revenue — not vanity metrics.

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