Gamehaus Achieves Target ROAS While Scaling Social Casino Apps
Challenge
Gamehaus, the publisher of social-casino apps Double Win Slots and Grand Cash Slots, set out to scale aggressively in a highly competitive category where user acquisition costs continue to rise. The company’s goal was clear: achieve a strong Day-7 ROAS while expanding efficiently. The challenge was balancing profitability with rapid growth, while ensuring the acquisition of high value, paying users. Gamehaus also needed to maintain performance across core markets while testing new geographies, making scalability and adaptability critical to success.
Solution
To meet these challenges, Gamehaus adopted a performance-driven growth strategy with Edge226. CTV campaigns were leveraged to capture high-intent audiences and generate incremental lift, complementing in-app campaigns designed for rapid testing and iteration. Retargeting initiatives, implemented in line with platform privacy standards, re-engaged existing users, and boosted long-term ROI. Creative A/B testing and segmentation based on user behavior refined audience targeting, while bids were flexibly adjusted using real-time performance signals. This multi-layered approach delivered both scale and efficiency, ensuring stable returns even as investment increased.
Edge226 quickly became more than a media partner—they felt like an extension of our growth team. Their cross-channel expertise and ability to optimize in real-time helped us consistently hit targets.
Results
Gamehaus achieved its target ROAS and significantly expanded daily spend while maintaining strong efficiency. Conversion rates improved across multiple regions, reflecting the effectiveness of continuous optimization. CTV campaigns contributed to driving incremental lifts and supported in-app campaigns, creating effective cross-channel collaboration. Both flagship titles sustained steady growth, supported by creative refinements that enhanced user engagement and long-term value. Most importantly, the campaigns became stable and scalable, allowing Gamehaus to confidently increase investment with consistent performance outcomes.
