Oakever Games Accelerates Growth with a Multi-Channel Marketing Strategy
Challenge
Oakever Games, a leading mobile game company based in Singapore, aimed to scale nearly ten gaming apps across iOS and Android. Known for popular titles such as Vita Mahjong, Zen Word, and Tile Explorer, they faced the challenge of acquiring high-quality, paying users while keeping acquisition costs under control in a highly competitive gaming environment. To succeed, they needed to meet aggressive ROAS benchmarks while expanding rapidly across multiple markets.
Solution
Oakever Games turned to Edge226 to design a multi-channel user acquisition strategy that emphasized both scale and efficiency. By leveraging CTV and OTT, they tapped into incremental audiences with strong intent, while in-app channels allowed for quick experimentation and optimization. Creative iterations and A/B testing were conducted weekly to refine strategies, and campaigns were adjusted in real time based on monetization signals. This ROI-driven approach ensured that every campaign delivered both reach and retention.
Partnering with Edge226 allowed us to scale our campaigns faster and smarter. Their expertise across in-app and CTV channels, combined with constant creative testing and real-time adjustments, gave us the confidence to grow aggressively while maintaining profitability. It’s rare to find a partner so deeply invested in performance.
Results
The campaign delivered significant results. Daily spend grew nearly 4,000 percent, enabling large-scale expansion of campaigns. A retention rate of more than 20 percent on D7 was also achieved, ensuring strong long-term engagement among new users. Return on ad spend exceeded Oakever Games’ goal by 2.5x, with consistent improvements across key geographies. Most importantly, the campaigns met Oakever Games’ performance benchmarks at scale, driving sustainable growth with a base of engaged, paying users.
