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CTV user acquisition for mobile games

Your Game on TV

Put your mobile game on the big screen. Reach potential players through streaming TV and build your acquisition strategy around the actions that matter after the install.

Book a Game Growth Demo

For mobile-app and game growth teams.

Viewer watching television in a living room

See How Mobile-Game Teams Work With Edge226

Explore published customer stories before you meet our team. These examples describe multichannel strategies, including CTV; they do not isolate CTV-only results.

Gamehaus

See how Gamehaus worked with Edge226 across CTV, in-app advertising and retargeting with an acquisition and ROAS focus.

Read the Gamehaus story

Oakever Games

Explore Oakever’s published growth story and its use of CTV and in-app activity within a broader strategy.

Read the Oakever Games story

Make the Gameplay the Reason to Pay Attention

Give potential players a clear picture of your game before they reach the app store. Edge226 connects a mobile-game acquisition focus with CTV and in-app advertising.

Show the Real Game

Lead with gameplay that reflects the player experience. Make the title recognizable and the reason to try it clear; adapt duration, sound and framing to the placements.

Evaluate Player Quality

Choose the events that matter to your title: a completed tutorial, progression, purchases or retention. Assess acquisition cost together with these outcomes.

Coordinate Your Acquisition Mix

Bring your genre, markets, current channels and mobile measurement setup. Discuss CTV’s role alongside in-app activity and how overlapping exposure will be assessed.

Your conversation with Edge226

A Demo Built Around Your Acquisition Goals

Share your app and growth priorities. Our team will follow up to discuss the relevant offering, campaign fit and next steps.

Book a Game Growth Demo
  • Your app or game and priority markets
  • The installs and post-install events you value
  • Your video assets and measurement partner
  • Campaign requirements, timing and commercial fit

Your CTV Questions, Answered

Which games can use CTV?

Start with the title, audience and markets you want to reach. Creative readiness, campaign economics and measurement determine suitability; a game’s genre alone does not establish fit.

Should our TV creative show real gameplay?

Yes. Show the experience players will find in the app and make the game recognizable. Confirm placement specifications before producing final video assets.

Can we evaluate more than installs?

Agree on eligible post-install events and reporting windows for your setup. Retention, progression and purchases help evaluate player quality alongside acquisition cost.

Are the customer results CTV-only?

The linked customer stories describe broader strategies that include CTV and in-app activity. They do not isolate CTV’s incremental contribution or guarantee results for another game.

Bring Your Game to the Big Screen

Start with a conversation about your app and the users you want to acquire.

Book a Game Growth Demo