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CTV user acquisition for mobile apps

Your App on TV

Reach app audiences on streaming TV. Bring CTV into your acquisition mix with Edge226, with campaign goals built around installs and the actions that follow.

Book a CTV Demo

For mobile-app and game growth teams.

Viewer watching television in a living room

App-Growth Experience You Can Explore

Explore published customer stories before you meet our team. These examples describe multichannel strategies, including CTV; they do not isolate CTV-only results.

Gamehaus

See how Gamehaus worked with Edge226 across CTV, in-app advertising and retargeting with an acquisition and ROAS focus.

Read the Gamehaus story

Oakever Games

Explore Oakever’s published growth story and its use of CTV and in-app activity within a broader strategy.

Read the Oakever Games story

A Bigger Screen for Your App’s Next Growth Channel

Edge226 brings CTV and in-app advertising into an app-focused acquisition approach. Introduce your product on the television screen, then evaluate the app activity that matters to your business.

Reach Beyond the Mobile Screen

Show people what your app does while they watch streaming television. Connect the creative story to a clear app benefit and a recognizable name.

Build Around User Acquisition

Define success around eligible installs, purchases, subscriptions or other valuable app events. Evaluate acquisition cost alongside user quality.

Connect CTV With Your Growth Mix

Discuss how CTV works alongside your in-app campaigns, your target markets and your existing measurement setup.

Your conversation with Edge226

A Demo Built Around Your Acquisition Goals

Share your app and growth priorities. Our team will follow up to discuss the relevant offering, campaign fit and next steps.

Book a CTV Demo
  • Your app or game and priority markets
  • The installs and post-install events you value
  • Your video assets and measurement partner
  • Campaign requirements, timing and commercial fit

Your CTV Questions, Answered

How does a TV ad lead to app acquisition?

CTV introduces your app on a television. Viewers may later search for, install or use it on a mobile device. Measurement connects eligible exposure and app events under the agreed attribution setup; not every view can be linked to an install.

Which outcomes should we measure?

Start with your acquisition objective. Installs, trial starts, subscriptions, purchases and retention can tell different stories about user quality. Confirm event availability and reporting windows for your campaign.

What will we cover in the demo?

Your app, priority markets, acquisition goals, creative and measurement setup. We will discuss the relevant Edge226 offering and what is needed for a campaign proposal.

Does attribution prove incremental growth?

No. Attribution assigns credit under a measurement method. Estimating incremental impact requires an appropriate experiment and enough evidence. Keep the two questions separate when reviewing performance.

Bring Your App to the Big Screen

Start with a conversation about your app and the users you want to acquire.

Book a CTV Demo