全球唯一专为移动应用和游戏打造的CTV平台

Questions About CTV Advertising for Mobile Apps

How does CTV advertising support mobile-app acquisition?

CTV advertising puts an app or game in front of viewers on a television. A viewer may later search for, install or use the app on a mobile device. Plan the campaign around a defined audience and business outcome, and confirm how the proposed measurement setup connects ad exposure with subsequent app activity. Not every view can be linked to an individual install.

How do you measure installs and post-install outcomes?

Define eligible installs and the post-install events that matter to your business, such as purchases, trial starts, paid subscriptions or retention. Agree on attribution windows, reporting delays and data limitations before launch. Assess acquisition cost alongside user quality; an install count alone does not show whether a campaign meets your business goals.

What is the difference between attribution and incremental lift?

Attribution assigns credit for an outcome under a particular measurement method. Incremental lift estimates outcomes that would not have happened without the advertising. An attribution report alone does not prove lift. If incrementality is the goal, discuss an appropriate experiment and how its assumptions, sample size and uncertainty will affect interpretation.

Which measurement partners and events are supported?

Bring your current mobile measurement partner, app platforms and priority events to the planning discussion. Confirm the supported configuration for your specific campaign, including event availability, attribution windows and reporting limitations. A partner logo does not establish that every integration or event is available for every setup.

What creative assets do we need?

Start with video that makes your app or game recognizable and presents its experience accurately. Confirm the required duration, aspect ratio, resolution, audio, captions and localization for the proposed placements before production. Review any gameplay footage, product claims and calls to action against the actual app experience.

What budget and timing should we plan for?

The plan depends on your markets, audience, creative readiness, measurement setup and the outcome you need to evaluate. Agree on a test budget, launch dependencies and review period with Edge226 before committing. Allow time for relevant post-install outcomes to mature, and define in advance what would justify continuing, changing or stopping the test.