Gaming| Success Story

WONDER PEOPLE PARTNERS
WITH EDGE SOCIAL MOBILE TO GLOBALLY LAUNCH ITS
NEW GAME, MEGA HIT POKER

BACKGROUND

Korean game developer, Wonder People, was looking to partner with a global marketing
company to launch its new social casino app in the US market.
Edge Social was the perfect match to achieve this goal, thanks to its game publishing
experience and a full spectrum of game publishing solutions, such
as strategy, creatives, marketing and multi-channel distribution across
Facebook, Instagram, Google and direct media.

Edge Social provided a full spectrum growth strategy, leveraging
proprietary Facebook, Instagram, Google, media buying ad technologies
and expertise. Complementing the media buying with advanced campaign
management, user segmentation, optimization, and creatives along with an
in-depth knowledge of the global social casino market, Edge Social
helped Wonder People achieve success.

STRATEGY

TURNKEY GAME PUBLISHING SOLUTION

Managing all aspects of growth, including strategy, media planning, distribution & monetization

GOOGLE UAC

Strategizing, building, and managing UAC to achieve different objectives and drive installs and conversions. These campaigns included both UAC for installs and UAC for actions.

PUBLIC RELATIONS

By utilizing our business relationships with leading global gaming publications, we were able to promote Mega Hit Poker, thereby increasing their brand recognition.

PUBLIC RELATIONS

By utilizing our business relationships with leading global gaming publications, we were able to promote Mega Hit Poker, thereby increasing their brand recognition.

FACEBOOK APP INSTALL ADS

Leveraging Rampix, our in-house Facebook technology platform, to adopt advanced optimization features across various Facebook placements.

ADUIENCE GENERATOR

Leveraging our exclusive, segmented audiences
to successfully create value-based lookalikes to
target high-value players and increase ROAS.

GAME ECONOMY

Performing product analysis and game review resulted in a detailed report of actionable adjustments, the implementation of which improved player retention and LTV.

RESULTS

GLOBAL EXPANSION

15

REGIONS SUCCESSFULLY LAUNCHED

GOAL ACHIEVEMENT

100%

EXCEEDED CAMPAIGN TARGET

ROI

200%

EXCEEDED ROAS TARGET

“When we decided to launch our new game, we were seeking a global partner
with mobile gaming and performance marketing expertise that can really help
us. Edge Social has been helping us with our go-to-market strategy and media
plan from day 1. Their great attention to detail and professionalism are highly
appreciated. We enjoy their timely support and frequent communication, and
looking forward to continuing this fruitful collaboration.”

Borami Lee, Game Business Team

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