Gaming| Success Story
WONDER PEOPLE PARTNERS
WITH EDGE SOCIAL TO GLOBALLY LAUNCH ITS
NEW GAME, MEGA HIT POKER
Korean game developer, Wonder People, was looking to partner with a global marketing company to launch its new social casino app in the US market.
Edge Social was the perfect match to achieve this goal, thanks to its game publishing experience and a full spectrum of game publishing solutions, such as strategy, creatives, marketing and multi-channel distribution across Facebook, Instagram, Google and direct media.
Edge Social provided a full spectrum growth strategy, leveraging
proprietary Facebook, Instagram, Google, media buying ad technologies
and expertise. Complementing the media buying with advanced campaign
management, user segmentation, optimization, and creatives along with an
in-depth knowledge of the global social casino market, Edge Social
helped Wonder People achieve success.
TURN KEY GAME PUBLISHING SOLUTION
Managing all aspects of growth, including strategy, media planning, distribution & monetization
Strategizing, building, and managing UAC to achieve different objectives and drive installs and conversions. These campaigns included both UAC for installs and UAC for actions.
By utilizing our business relationships with leading global gaming publications, we were able to promote Mega Hit Poker, thereby increasing their brand recognition.
In-house design and production of themed videos,
playable ads, and banners to run across multiple platforms, including Facebook, Instagram, Google, and media buying.
FACEBOOK APP INSTALL ADS
Leveraging Rampix, our in-house Facebook technology platform, to adopt advanced optimization features across various Facebook placements.
Leveraging our exclusive, segmented audiences
to successfully create value-based lookalikes to
target high-value players and increase ROAS.
Performing product analysis and game review resulted in a detailed report of actionable adjustments, the implementation of which improved player retention and LTV.
REGIONS SUCCESSFULLY LAUNCHED
EXCEEDED CAMPAIGN TARGET
EXCEEDED ROAS TARGET
“When we decided to launch our new game, we were seeking a global partner with mobile gaming and performance marketing expertise that can really help
us. Edge Social has been helping us with our go-to-market strategy and media plan from day 1. Their great attention to detail and professionalism are highly
appreciated. We enjoy their timely support and frequent communication, and looking forward to continuing this fruitful collaboration.”