Social App | Success Story

CAPITALIZE ON INSTAGRAM MILLENNIAL AUDIENCE TO ACHIEVE HIGHER ENGAGEMENT, REGISTRATION BOOST AND PERFORMANCE

LEVERAGING INSTAGRAM STORY ADS PROVED SUCCESSFUL IN ACHIEVING KEY PERFORMANCE METRICS WHEN COMPARED TO FACEBOOK PLACEMENTS.

BACKGROUND

Founded in January of 2017 in San Francisco, ROOM8 is a roommate matching
app designed to serve renters. It utilizes social media data to produce matches
based on mutual connections, budget, location, lifestyle, and interests. Finding
the right roommate in San Francisco or elsewhere in the US is not an easy task,
and ROOM8 creates an all-in-one experience and marketplace to make it simple.

With over 500 million daily active users and a growing millennial user base, we created highly segmented audiences using Instagram stories. By creating full screen, fun, and casual videos we were able to successfully engage, interact, and reach highly relevant users, adding to ROOM8's community. Utilizing advanced targeting and app event optimization, we increased the number of registered active users looking for their next roommate on the app.
 

OUR APPROACH

RESULTS

INSTALL RATE

25%

AMONG 18-24 AGE GROUP

CONVERSION RATE

15%

INSTALL-TO-REGISTRATION

CTR

30%

INCREASE ON RELEVANT ADS

“As a mobile-first company, our app is the center of our business. Edge Social is great for us as they deeply understand mobile and performance marketing.

 

They help us with the full spectrum of solutions for our Facebook growth strategy – from creatives, campaign planning and execution to deep knowledge; advanced, data-driven approach and innovative technology. We see them as an extension of our team, value their partnership, and look forward to continue achieving great success together.

Alexis Valerio, Head of Marketing & Sponsorships of

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