Programmatic Trader
TLV Office
Description
We are looking for a programmatic trader to be responsible for the day-to-day management and alignment of digital media campaigns. The programmatic trader will manage expectations across the company – from what results are actually feasible to what limitations exist.
Must have an analytical mindset since he/she will often need to pull together reports and analyze it in a creative way.
In some cases, the programmatic trader will act as a client point of contact and will need to provide feedback and recommendations on how to efficiently spend their advertising budget.
If interested, please send your CV to
Responsibilities:
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Execute the buying strategy across digital media campaigns.
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Oversee campaign budgets and pacing, while making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved.
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Campaign set-up and daily programmatic trading on our DSP.
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Generate and analyze campaign reports from the ad server and various business systems in order to communicate campaign status and progress.
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Campaign analysis, audience Insights, report pulls, data mining, and site list generation, alongside providing performance recommendations.
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Coordinate and execute updates to programmatic media buying.
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Monitor campaign pacing and make performance and delivery optimizations accordingly.
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Proactively identify improvements for automating and streamlining internal processes.
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Learning new industry needs and provide recommendations to our product team.
Skills and Qualifications:
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Bachelor’s degree in a quantitative field, such as Engineering, Science, Mathematics.
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Must have strong financial & analytical foundations and ability to interpret & present large amounts of data
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Strong knowledge of performance analytics and KPIs
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Strong ability to make actionable decisions based on data from web analytics platforms and internal data tools
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Meticulous attention to detail
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Entrepreneurial/self-starter
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Intellectual curiosity
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Team player - essential
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Excellent written and verbal communication skills
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Advantage:
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2-3 years of experience building and running programmatic campaigns (especially Trade Desk)
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Experience with DSPs, SSPS, MMPs, Tracking Systems , etc.
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Experience placing and managing a variety of media campaigns (display, social, video, native, etc.)
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