Programmatic Trader

TLV Office

Description

We are looking for a programmatic trader to be responsible for the day-to-day management and alignment of digital media campaigns. The programmatic trader will manage expectations across the company – from what results are actually feasible to what limitations exist.

Must  have an analytical mindset since he/she will often need to pull together reports and analyze it in a creative way.

In some cases, the programmatic trader will act as a client point of contact and will need to provide feedback and recommendations on how to efficiently spend their advertising budget.

​

If interested, please send your CV to

Responsibilities:

• Execute the buying strategy across digital media campaigns.

• Oversee campaign budgets and pacing, while making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved.

• Campaign set-up and daily programmatic trading on our DSP.

• Generate and analyze campaign reports from the ad server and various business systems in order to communicate campaign status and progress.

• Campaign analysis, audience Insights, report pulls, data mining, and site list generation, alongside providing performance recommendations.

• Coordinate and execute updates to programmatic media buying.

• Monitor campaign pacing and make performance and delivery optimizations accordingly.

• Proactively identify improvements for automating and streamlining internal processes.

• Learning new industry needs and provide recommendations to our product team.

Skills and Qualifications:

• Bachelor’s degree in a quantitative field, such as Engineering, Science, Mathematics.

• Must have strong financial & analytical foundations and ability to interpret & present large amounts of data

• Strong knowledge of performance analytics and KPIs

• Strong ability to make actionable decisions based on data from web analytics platforms and internal data tools

• Meticulous attention to detail

• Entrepreneurial/self-starter

• Intellectual curiosity

• Team player - essential

• Excellent written and verbal communication skills

• Advantage:

  • 2-3 years of experience building and running programmatic campaigns (especially Trade Desk)  

  • Experience with DSPs, SSPS, MMPs, Tracking Systems , etc.

  • Experience placing and managing a variety of media campaigns (display, social, video, native, etc.)