Ride-Hailing| Success Story

BEAT SUCCESSFULLY

PENETRATES NEW CITIES WITH PEAK DSP

BACKGROUND

Launched in 2011, Beat is an innovative ride-hailing app that transforms the way you move around the city. The app provides a “tap-of-a-button” experience. By offering efficiency, quality, and safety, users can be instantly picked up by an available driver nearby, 24/7, and skip the hassle of waiting.

Beat partnered with Edge DSP to increase the number of new app users across key markets in LATAM.

GOAL

STRATEGY

Utilizing Peak226, our performance-based DSP with real-time AI capabilities and a powerful optimization engine. Using progressive targeting capabilities such as by city and various ad format testing (i.e. banner vs. native ads), along with re-al-time optimization of "install-to-booking”, Edge226 delivered high-quality riders to Beat. Leveraging our direct integrations with the world's leading SSPs, we used our unique prediction algorithm to hit cost-per-booking goals. 

RESULTS

Edge demonstrated extensive knowledge in mobile performance and helped us substantially expand our presence in the markets we operate in. Their team of professionals, exceptional guidance and tools led us towards success. 
We are more than happy with the results our campaigns achieved and already looking forward to the next stage of this partnership.

Georgia Kostaki, Digital Manager

Storytelling

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DESIGN

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Consulting

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Branding

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